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Vail Valley Foundation Raptor Identity and Poster

The Vail Valley Foundation (VVF) needed an identity for the new women’s downhill racecourse, Raptor, in anticipation of the 2015 FIS Alpine World Ski Championships at Beaver Creek. Adjacent to the historic Birds of Prey men’s downhill, VVF challenged us to create a sister mark correlating the design and retaining equity of the existing Birds of Prey. The logo and promotional poster embody a feminine elegance balanced with athletic speed.

VailValleyFoundationRaptorProcess

 

Role: Senior Designer

Services: Logo Concepts, Poster Design, Collaboration

Team: Design & Image, Vail Valley Foundation