BC4U is a Denver-based clinic that offers completely free and confidential birth control and family-planning services for young men and women under age 25.
Based on focus group testing and patient surveys, new concepts for communication were needed to reach the younger minority audience. The brand refresh performed well in focus groups with its new straightforward approach. The entire website is built to appear and act like a mobile application.
- BC4U has doubled their patients between 14-17 years old
- Colorado’s teen birth rate dropped 40% between 2009 and 2013, the Colorado Department of Public Health and Environment